Analysis of consumption and production trends of Fruits and Vegetables (2017 - 2022) in South Africa
by KOMBA BRIGIDA BAPRM 47531
Zimbabwe in February 2015, banned all
imports of fruits and vegetables, which will effect neighbouring South
Africa Exports. Ban will mostly impact supplies of tomato, mango,
grapes, potato and apples which is mostly imported from South Africa.
Local production is slumped by 60% from 2000, following seizures of
white-owned farms by current controversial government.
Fruits and vegetables in Zimbabwe are
classified under the horticulture sector, which encompasses cut flowers,
fruit & vegetables (both processed and fresh). This sector has been
the fastest growing industry with an average growth of 32% over the
last ten years. It is largely represented by the Horticultural Promotion
Council (HPC).
The industry includes such players as the
input suppliers, farmers (large & small scale commercial farmers),
fresh fruit & vegetable wholesalers, exporters and processors. The
main producers of fresh fruit and vegetables for export are commercial
farmers (large scale and small scale). The communal farmers grow mainly
for the local market, although recently there has been a shift towards
exports, mainly to the region. These farmers also participate in export
trade by supplying the larger companies with their produce on an out
grower basis.
The fruit and vegetable industry is
conceivably the best example of a ‘buyers’ market’. Productivity and
efficiency gains are essential to remain competitive, then eventually it
is market conditions that regulate the underlying profitability of
business in Zimbabwe fruit and veg industry. Market judgment is vital,
and producers, distributors and retailers must each adopt a strategy
according to their top-down assessment of the market. By keeping this in
mind, a comprehensive understanding of economic conditions and
sub-market drivers is essential.
thus it is an opportunity for Lucky vegits to grab and take advantage. since we are an upcoming company recently opening a branch in Cape Town South Africa.