Fruits and Vegetable Marketing
MWEMUTSI CAROLINE
BAPRM 47603
Marketing Manager

Fruits and vegetables are produced seasonally, but the market requires products throughout the year. For many decades, this problem of matching product availability with consumer demand was solved in two ways:

• Selling fresh products during harvest and shortly thereafter
• Processing the rest to meet demand during the rest of the year

As technology improved and consumer incomes increased, it became possible to provide fresh produce year-round. American consumers now expect fresh tomatoes, strawberries, and sweet corn every month of the year. In addition, a strong demand remains for processed fruits and vegetables.

PREPARED BY SHAYO PASCAL, J.

BAPRM 47634

BENEFITS OF VEGETABLES IN YOUR HEALTH

People who eat fruit and vegetables as part of their daily diet have a reduced risk of many chronic diseases. These will encourages making half your plate fruits and vegetables.  

Vegetables and fruit are important part of your healthy by eating and provide a source of many nutrients, including potassium, fiber, folate (folic acid) and vitamins A, E and C. Options like broccoli, spinach, tomatoes and garlic provide additional benefits, making them a super food.

Potassium may help to maintain healthy blood pressure. Dietary fiber from vegetables helps reduce blood cholesterol levels and may lower risk of heart disease.

Folate (folic acid) helps the body form healthy red blood cells. Women of childbearing age who may become pregnant and those in the first trimester of pregnancy need adequate folate to reduce the risk of neural tube defects and spinach bifida during fetal development.

The following are Benefits of Eating Vegetables.

• The nutrients in vegetables are vital for health and maintenance of your body.
• Eating a diet rich in vegetables may reduce risk for stroke, cancer, heart diseases and type-2 diabetes.
• One to four cups of vegetables are recommended each day, depending on how many calories you need. To find out how many vegetables you need to eat. 

 

WHAT YOU SHOULD KNOW ABOUT THE PURPLE CABBAGE!

Purple cabbage commonly known as the red cabbage is know available for you in our store because we love our customer and we delightfully provides you with the best varieties of foods especially the green vegetables and fruits so as to keep you our customer healthy.

The purple cabbage has high ratio of nutrients, vitamins, calories and fat which makes it a good choice for dieting also it is great in making vegetable salads because when cooked it looses many of its  valuable nutrients and vitamins,

The purple cabbage make the digestion easier for the body to absorb, for a simple advice when preparing the purple cabbage avoid boiling it since boiling will absorb the nutrients or remove the nutrients from the vegetable. Since that the purple cabbage indicates a rich in supply of anthocyanin’s which helps to lower the risk of cancer, heart disease and many other diseases well came at our food store and get your self the varieties of vegetables and fruits to meets the demand of your family, love your family by keeping them healthy always because body is not build up by bricks but only by food!

BY:JAWA JACQUILINE K

                                                   BAPRM 47506

OFFERS FOR EASTER SEASON

Luckyvegitis Company brings your favorite fruits for your health this Easter for reasonable price  as a marketing officer it is my duty to provide information about our product and offers that are being provided this holiday where by you will be able to buy fruits in 50% discount and also we have more fruits for your health that will make you strong, and also will give out coupon whereby any customer who will buy our product this Easter season will able to shop for free next week and also will get 25% of discount for one month when she or he come to buy our product. Luckyvegitis Company is the place for the best fruits.


BY PRO
MWEMUTSI CAROLINE. ANAM
BAPRM 47603

MAIZE MEAL

Maize Meal are known by most African Communities that has been a staple food for many years. Maize meal is a staple food especially in African traditional societies used from preparing white porridge to prepare Ugali.

Ugali is a food made from Maize flour. It prepared by using boiled water and then the flour is added and stirred continuously until a thick lump forms. Heat is reduced to allow it to cook under low hear. It is a popular dish which can be eaten with vegetables such as spinach, cabbages, soup, fried meat or milk.

By. CHAMOTO EDINA 

REG: BAPRM 47493

HORTICULTURE VALUE CHAIN IN TANZANIA

HORTICULTURE VALUE CHAIN IN TANZANIA
By KOMBA BRIGDA BAPRM 47531

 Horticultural industry has been one of the most dynamic agriculture sub-sectors of the region’s economy over the last 10 years. It is the fastest growing agriculture subsectors and has registered tremendous growth in the past four years. Growth rate is 8-10% per annum (past 3 years) Earning the country more than USD 354 million per annum. Target is USD 1billion.
Employs about 450,000 Tanzanians, majority being women (about 65-70%). The industry largely depend on smallholder farmers, with export of fruits and vegetables alone being 70% dependent on farmers with land holding less than 2halfs.
Horticulture contributes significantly to food security, nutrition improvements and economic growth.Good favorable climate , Vast arable land (44 million per ha.) and fertile soils located at different altitudes/temperatures from temperate to tropical, Stable economy Political will and Competitive labor costs are the comperative advantages of horticulture in Tanzania.
the production areas of the horticulture products are;Southern highlands- Morogoro, Iringa, Mbeya, and Ruvuma Northern corridor- Arusha, Kilimanjaro, Tanga and Manyara regions. Coastal zone: Coast regiona and Zanzibar.
The main products are as follows; Vegetables: high volume: tomatoes, cabbages, onions, carrots, round potatoes, etc ◦ High value- baby corns, baby carrots, green (French) beans, and mangetout, Spices from Zanzibar Fruits: mangoes, oranges, jackfruit, apples, avocadoes, pineapples, passion, bananas, etc.
the main markets for Tanzanian horticulture products are; Local markets – both low and high segments Regional markets – EAC and SADC Produce destined for domestic and EAC regional markets account for about 80-90% of total sector volumes, while exports abroad account for about 10-20%. High value export market to Europe – high value vegetables. Other markets, Middle East.
There are many challenges facing the industry some of them being; Law and unequal capacities in quality management, production techniques, and regulatory services Limited produce quality and safety assurances Poor traceability systems Post harvest losses- in domestic market more than 40% is lost and 10% losses in export sectors. Transport and unreliable electricity supply Inadequate market support infrastructure Financial constraints.
 The role of the Private and Private sector in horticulture development. It is important to note that agriculture revolution will only come about by commercializing and modernizing the sectors. Private sector- central role to play Government- facilitation role thereby formulating and promoting the right policies PP- agree on the common agenda, move together, understand each other, build that mutual trust for win win benefits.

Carrots are so common in the US that it's easy to overlook their potentially powerful benefits to your health.

Now a popular snack food to eat with dips or add to fresh vegetable juice, or as an addition to soups and stews, carrots have been valued since ancient times for their medicinal properties. According to the US Department of Agriculture:¹

"Thought to be native to central or western Asia (likely Afghanistan), cultivated carrots first arrived in North America with the early Virginia colonists. Carrots are an important member of the parsley family, which also includes celery, anise, and dill.

Like many vegetables, the early history of carrots centered on various medicinal attributes thought suitable for curing a wide range of conditions and maladies."

Beta-Carotene and More: What Nutrients Are Found in Carrots?

A serving of carrots (one medium carrot or ½ cup chopped) will provide about:

210% of the average daily recommended amount of vitamin A10% vitamin K6% vitamin C2% calcium

The high vitamin A content, for which carrots are best known, comes from beta-carotene, which is converted into vitamin A in your liver. Interestingly, there's a reason why 'carrot' and 'carotene' sound so alike. The word carotene was devised in the early 19th century by a German scientist after he crystallized the compound from carrot roots.

Carrot seed oil also contain potassium, vitamin B6, copper, folic acid, thiamine and magnesium. I generally recommend eating carrots in moderation because they contain more sugar than any other vegetable aside from beets,

However, when eaten as part of an overall healthy diet, the nutrients in carrots may provide you with protection against heart disease and stroke while helping you to build strong bones and a healthy nervous system.

BY: KAMARA FELISTER
BAPRM 47515