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                                                         Fruits and Vegetable Marketing
MWEMUTSI CAROLINE
BAPRM 47603
Marketing Manager

Fruits and vegetables are produced seasonally, but the market requires products throughout the year. For many decades, this problem of matching product availability with consumer demand was solved in two ways:

• Selling fresh products during harvest and shortly thereafter
• Processing the rest to meet demand during the rest of the year

As technology improved and consumer incomes increased, it became possible to provide fresh produce year-round. American consumers now expect fresh tomatoes, strawberries, and sweet corn every month of the year. In addition, a strong demand remains for processed fruits and vegetables.