MARKETING OF FRUITS AND VEGETABLES

Marketing of horticultural crops is quite complex and risky due to the perishable nature of the produce, seasonal production and bulkiness. The spectrum of prices from producer to consumer, which is an outcome of demand and supply of transactions between various intermediaries at different levels in the marketing system, is also play an important role in price levels at various stages viz. From gate to the ultimate user.
These features make the market market system of fruits to differ from other agricultural commodities particularly in providing time, form and space utilities. While the market infrastructure is better developed for food grains, fruits and vegetables markets are not that well developed and markets are congested and unhygienic.

PREPARED BY
KIPALULE WINFRIDA THOM
BAPRM 47527

A CAMPAIGN ABOUT USING FRUITS AND VEGETABLES TO OUR GOOD HEALTH.

            As a Public Relations officer at Lucky Fruits & Vegetable Company Ltd I would to take this opportunity to announce to the public that from 13^th june 2017 to 20^th July 2017we are going to have a campaign so as to persuade people to use fruits and vegetables for their health benefit. And this Campaign will be done at Malimbe Street.

I will be accompanied with Health Officer so that he can advise you on how fruits and vegetables are very important to your bodies. Therefore in order to accomplish this Campaign your response and accountability is required, thanks you a lot.

BY: USWEGE MESHACK

BAPRM 47647

         BENEFITS OF FRUITS AND VEGETABLE TO OUR SKIN                                                

MARKETING MANAGER                                                                                                MWEMUTSI CAROLINE BAPRM47603                                                                                                   

Your Skin Is a Reflection of Your Eating Habits

No matter how many skin care products you apply to the outside of your skin, if you aren’t eating healthy food to nourish your skin from within, your skin will look dull, unhealthy and undernourished. If you are loading up on sugary drinks, junk food and processed snacks, you are very likely to have acne prone, dull looking skin. Remember the famous quote, “You are what you eat”? Whoever said that wasn’t kidding. Eating these top 10 fruits for glowing skin everyday will make your skin healthier and more radiant.  

The following are the benefits of fruits and vegetable to our skin

1. Apples

Apples are the richest source of malic acid. This type of fruit acids is also known in the health world as alpha hydroxyl acid. Malic acid is gentler than other acids used in beauty treatments, such as glycolic and salicylic acid. Malic acid promotes healthier, firmer and youthful looking skin by renewing skin cells without damaging the skin layer.

If that’s not enough to convince you that an apple a day leads to glowing skin from within, consider the high fibre content in apples. Fibre helps to clean out the colon and promotes regular bowel movements, hence promoting clear pimple-free skin.

2. Avocados

Avocados are a highly nutritious food, hyped in the health world as a super food and often used to make vegan mayonnaise. Not only do they taste great, but they also offer amazing benefits for skin when consumed, as well as when applied topically.

Avocados contain biotin, also known as vitamin B. Biotin promotes cell regeneration and growth, resulting in faster growing hair and nails. Avocados also contain Vitamin E, known as “the Protector of Skin”. The fatty acids in this naturally fatty fruit help to provide skin with essential lubrication, which promotes youthful, glowing skin.

3. Bananas

Bananas contain high levels of potassium, which helps moisturizes and hydrates the skin, making it look fuller, more supple, and youthful. They contain various skin-healthy nutrients such as Vitamin A, B, and E.

The nutrients in bananas work to maintain the elasticity of skin, moisturize, prevent premature aging and wrinkles, soften and rejuvenate, and fade dark spots and blemishes. You can make your own banana face mask treatments at home. 

4. Kiwi

Kiwi is packed with Vitamin C. These fruits even contain more Vitamin C than oranges! Every 100 gm of kiwi has about 98 mg of Vitamin C, while the same weight of oranges contains about 54 mg. Vitamin C, also known as scorbutic acid, wards off colds and boosts the immune system. It also keeps skin looking younger and fresher ankles, soften and rejuvenate, and fade dark spots and blemishes.

5. Lemon

Speaking of citrus fruits, lemons are a great addition to your beauty regimen, as they are known to be “Nature’s Bleach.” Lemons safely whiten and lighten skin and promote an even tone by reducing acne marks and blemishes. They also deep cleanse the skin by breaking down any grime clogging the pores.

For beautiful skin, drink a warm glass of honey and lemon water in the morning on an empty stomach. This miracle drink is purported to have many health benefits, including reducing the darkness of blemishes and cleaning out acne

6. Papaya

Papaya extracts are widely used in the skin care industry in the form of facial peels, soaps, cleansers, and lotions. But why go after chemical treatments when you can enjoy the goodness of papaya, fresh and cheap! Eat papaya regularly. You can also mash it and apply to skin for a youthful bright glow.

Papaya contains a large amount of Vitamin A/ Beta Carotene and an important enzyme, Papaya. Papaya is not only an important digestive aid that breaks down inactive proteins, it also a powerful antioxidant. It counters free radical damage on skin and also helps heal damaged skin by speeding up cell regeneration.

7. Pineapple

Ever heard of lamebrain, the anti-inflammatory enzyme, which is used widely for its numerous health benefits? Well, pineapple contains an large content of natural lamebrain. This enzyme has special benefits for skin as a gentle exfoliate. Use pineapple juice or pulp topically to help clear off dead skin and reveal beautiful, glowing skin.

Pineapple also contains anti-oxidants that neutralize free-radical damage. Pineapple hydrates and softens skin from the inside out and lightens blemishes, resulting in clearer-looking skin.

8. Strawberries

Apart from a high Vitamin C content, strawberries also contain an important alpha hydroxide acid, known as cyclical acid. You may have heard of cyclical acid for acne treatments. It is known to penetrate deep into the pores and clean them out. It can unclog oily pores and stop pimples from forming. This will help clear out milia, whiteheads, and blackheads before they become stubborn pimples.

Strawberries also contain a powerful anti-oxidant called ellagic acid, proven to prevent the destruction of collagen that leads to wrinkle formation. Ellagic acid has a photo-protective effect that guards against UV damage.

VALUE OF TOMATO IN TANZANIA

By KOMBA BRIGIDA BAPRM 47531

Tomato production is an important part of Tanzania’s economy, as well as a food source for its people. Tomatoes are among the vegetable crop grown by small scale farmers for both home use and domestic markets and can be grown all year round.

It is important to note that tomatoes grown under Greenhouse are of a better quality than ordinary ones because they are grown in a controlled environment

Market for Tomatoes

The demand for tomato comes from the following areas

·         Hotels

·         Restaurants

·         Local consumers

·         Schools

·         Institutions

·         Processors for tomato Juice

Ideas about growing Tomatoes

Tomatoes can be grown in the smallest of spaces. For example, in a three foot squared space, you can plant six tomatoes plants.

·         They take between two to three months from seed to ripening.

·         Application of composite manure improves the yield.

·         Mulching using grass is advisable too.

·         The standard spacing for tomatoes is 18 inches.

·         Tomatoes are grown as a sole crop intercropping is not advisable

Varieties of Tomatoes

There are many varieties of tomatoes on the market including the following:

·         Money maker.

·         Heinz.

·         Roma.

·         Marglobe.

·         San-marzano.

·         Amateur rodade.

Diseases and pests that attack tomatoes

The tomatoes are attached by the following diseases:

·         Bacteria wilt,

·         Blights,

·         Blossom and

·         Fungal diseases.

The pests that attack tomatoes include Aphids, Boll worms and Termites.

All the above can be controlled using both natural and artificial measures including the use of specialised pesticides like Dithane and Dursban.

Values from Tomatoes

Tomato crop has the following uses:

·         It is a cash crop

·         It  a food crop which is used in many cooking recipes

·         Tomatoes are nutritious vegetables that provide good quantities of vitamins A and C.

·         It is used to make tomato sauce

Constraints for Tomato Growing

The small scale farmers face the following challenges:

·         Raising right varieties by farmers

·         Lack of training sites for farmers on propagation of right planting materials.

·         Diseases, pests and high costs to combat them

Limited funds to improve farm productivity

PREPARED BY SHAYO PASCAL, J.

BAPRM 47634

The following are the some fruits and vegetable its benefit to our body according to scientists

10 Vegetables That Are Actually Fruits

1. Aubergine – 3% pretty much tied with olives, the uniquely colored aubergine was correctly identified as a fruit by 3% of those surveyed. It really does look like a vegetable though. Which brings us to the number 1 fruit most commonly mistaken for a vegetable and this one really shocked me. (Click next to find out!

2. Olives – 3% A staple of the healthy, Mediterranean diet, the olive is in fact a fruit. Only 3% of people got this one. Would you have got it right.

3. Butternut Squash – 4% Just 4% of those surveyed were able to correctly identify Butternut Squash as a vegetable and it’s easy to see why. No way would I have got this one!

4. Pepper – 9% when you want to add a little kick to your salad you add that well known vegetable pepper right? Wrong, you are actually adding a little known fruit! Yep, peppers are fruits and only 9% got this right.

5. Avocado – 12% just over one in ten people were able to correctly identify the avocado as a fruit. Avocados are a superfood, which contain healthy fats, loads of vitamins and have even been found to help prevent certain types of cancer.

6. Cucumber – 32% This one is not quite so obvious. It’s green and certainly looks vegetable (it’s a word ok!), but the seeds mean the cucumber is in fact a fruit, which was correctly identified by 32% of those surveyed.

7. Tomato – 52% I must admit I was a little surprised to find out that only 52% of people surveyed correctly identified the tomato as a fruit. Would you have got this one right?

Ramadhan discounts

Lucky vegetables and fruits is hereby to tell our customers that the discounts are still continuous.
Buy our products (the fruits and vegetables?) And get other package for free.
As we celebrate this Ramadhan season, lucky vegetables and fruits is preciously to tell you that we will have the iftar for those who are fasting.
Came to our organizations and became a member of it.
By saying so, lucky vegetables and fruits is wishing you a Ramadhan Kareem.

PREPARED BY
 KIPALULE WINFRIDA THOM
BAPRM 47527

WHY IT IS IMPORTANT CHILDREN GETS THE DAILY RECOMMENDED SERVINGS OF VEGETABLES AND FRUITS?

            Fruits and vegetables are high in vitamins, mineral as and fibre. Kids should be encouraged to eat a variety of fruits and vegetables-there is a rainbow of colors to choose from-which provides a rich source of antioxidants, instead of sugary snacks and fast food, which are high in fat and sugar. The vitamins, minerals, fibre and antioxidants found in fruits and vegetables provides the following benefits

• To ensure the child’s healthy growth and development
• Strengthen a child’s immune system and help fight illness. There is strong evidence to show that the nutrients found in fruits and vegetables can prevent chronic disease such as cardiovascular diseases.
• The high-fibre content can aid in the proper function of the digestive system and prevent constipation.
• Promote good health and protect against disease, both now and in the future.

Therefore as a Public Relations Officer at Lucky Fruits and Vegetables Company Ltd collaborated with Health Officer we would like to insist parents to take responsibility to make sure that their children eat fruits and vegetables daily so as attain better health.

PREPARED BY: USWEGE MESHACK

BAPRM 47647

Superior Quality fruits ad vegetables

Lucky seven offers an ever increasing variety and range of superior quality fruits and vegetables from all continents. Keeping our customers’ requirements in mind, sourcing is done by Air, Sea and Land. We also provide a selection of specialty products which include exotic fruits, pre-packed vegetables, mini vegetables and micro herbs. All of our produce is sourced carefully with quality and price in mind at all times. 

In the increasingly mature fresh products, issues of quality and consistency of service become ever more paramount. We pride ourselves in meeting those demands. We are not simply suppliers. We position ourselves as partners to our customers helping them grow their businesses. 
At lucky seven, our dedication to providing only the best to our clients is a passion that borders on obsession. We spare no effort in the quest for quality. We source our vegetables and fruits from the best farms at the ideal time of the year for them to give us their best.

Lucky seven continues to lead the field by being the most trusted source for a fascinatingly diverse spectrum of foods.

MUBA RANANA V.

BAPRM 47593

                                                         Fruits and Vegetable Marketing
MWEMUTSI CAROLINE
BAPRM 47603
Marketing Manager

Fruits and vegetables are produced seasonally, but the market requires products throughout the year. For many decades, this problem of matching product availability with consumer demand was solved in two ways:

• Selling fresh products during harvest and shortly thereafter
• Processing the rest to meet demand during the rest of the year

As technology improved and consumer incomes increased, it became possible to provide fresh produce year-round. American consumers now expect fresh tomatoes, strawberries, and sweet corn every month of the year. In addition, a strong demand remains for processed fruits and vegetables.

PREPARED BY SHAYO PASCAL, J.

BAPRM 47634

BENEFITS OF VEGETABLES IN YOUR HEALTH

People who eat fruit and vegetables as part of their daily diet have a reduced risk of many chronic diseases. These will encourages making half your plate fruits and vegetables.  

Vegetables and fruit are important part of your healthy by eating and provide a source of many nutrients, including potassium, fiber, folate (folic acid) and vitamins A, E and C. Options like broccoli, spinach, tomatoes and garlic provide additional benefits, making them a super food.

Potassium may help to maintain healthy blood pressure. Dietary fiber from vegetables helps reduce blood cholesterol levels and may lower risk of heart disease.

Folate (folic acid) helps the body form healthy red blood cells. Women of childbearing age who may become pregnant and those in the first trimester of pregnancy need adequate folate to reduce the risk of neural tube defects and spinach bifida during fetal development.

The following are Benefits of Eating Vegetables.

• The nutrients in vegetables are vital for health and maintenance of your body.
• Eating a diet rich in vegetables may reduce risk for stroke, cancer, heart diseases and type-2 diabetes.
• One to four cups of vegetables are recommended each day, depending on how many calories you need. To find out how many vegetables you need to eat.