Fruits and Vegetable Marketing
MWEMUTSI CAROLINE
BAPRM 47603
Marketing Manager

Fruits and vegetables are produced seasonally, but the market requires products throughout the year. For many decades, this problem of matching product availability with consumer demand was solved in two ways:

• Selling fresh products during harvest and shortly thereafter
• Processing the rest to meet demand during the rest of the year

As technology improved and consumer incomes increased, it became possible to provide fresh produce year-round. American consumers now expect fresh tomatoes, strawberries, and sweet corn every month of the year. In addition, a strong demand remains for processed fruits and vegetables.

PREPARED BY SHAYO PASCAL, J.

BAPRM 47634

BENEFITS OF VEGETABLES IN YOUR HEALTH

People who eat fruit and vegetables as part of their daily diet have a reduced risk of many chronic diseases. These will encourages making half your plate fruits and vegetables.  

Vegetables and fruit are important part of your healthy by eating and provide a source of many nutrients, including potassium, fiber, folate (folic acid) and vitamins A, E and C. Options like broccoli, spinach, tomatoes and garlic provide additional benefits, making them a super food.

Potassium may help to maintain healthy blood pressure. Dietary fiber from vegetables helps reduce blood cholesterol levels and may lower risk of heart disease.

Folate (folic acid) helps the body form healthy red blood cells. Women of childbearing age who may become pregnant and those in the first trimester of pregnancy need adequate folate to reduce the risk of neural tube defects and spinach bifida during fetal development.

The following are Benefits of Eating Vegetables.

• The nutrients in vegetables are vital for health and maintenance of your body.
• Eating a diet rich in vegetables may reduce risk for stroke, cancer, heart diseases and type-2 diabetes.
• One to four cups of vegetables are recommended each day, depending on how many calories you need. To find out how many vegetables you need to eat. 

 

WHAT YOU SHOULD KNOW ABOUT THE PURPLE CABBAGE!

Purple cabbage commonly known as the red cabbage is know available for you in our store because we love our customer and we delightfully provides you with the best varieties of foods especially the green vegetables and fruits so as to keep you our customer healthy.

The purple cabbage has high ratio of nutrients, vitamins, calories and fat which makes it a good choice for dieting also it is great in making vegetable salads because when cooked it looses many of its  valuable nutrients and vitamins,

The purple cabbage make the digestion easier for the body to absorb, for a simple advice when preparing the purple cabbage avoid boiling it since boiling will absorb the nutrients or remove the nutrients from the vegetable. Since that the purple cabbage indicates a rich in supply of anthocyanin’s which helps to lower the risk of cancer, heart disease and many other diseases well came at our food store and get your self the varieties of vegetables and fruits to meets the demand of your family, love your family by keeping them healthy always because body is not build up by bricks but only by food!

BY:JAWA JACQUILINE K

                                                   BAPRM 47506

OFFERS FOR EASTER SEASON

Luckyvegitis Company brings your favorite fruits for your health this Easter for reasonable price  as a marketing officer it is my duty to provide information about our product and offers that are being provided this holiday where by you will be able to buy fruits in 50% discount and also we have more fruits for your health that will make you strong, and also will give out coupon whereby any customer who will buy our product this Easter season will able to shop for free next week and also will get 25% of discount for one month when she or he come to buy our product. Luckyvegitis Company is the place for the best fruits.


BY PRO
MWEMUTSI CAROLINE. ANAM
BAPRM 47603

MAIZE MEAL

Maize Meal are known by most African Communities that has been a staple food for many years. Maize meal is a staple food especially in African traditional societies used from preparing white porridge to prepare Ugali.

Ugali is a food made from Maize flour. It prepared by using boiled water and then the flour is added and stirred continuously until a thick lump forms. Heat is reduced to allow it to cook under low hear. It is a popular dish which can be eaten with vegetables such as spinach, cabbages, soup, fried meat or milk.

By. CHAMOTO EDINA 

REG: BAPRM 47493

HORTICULTURE VALUE CHAIN IN TANZANIA

HORTICULTURE VALUE CHAIN IN TANZANIA
By KOMBA BRIGDA BAPRM 47531

 Horticultural industry has been one of the most dynamic agriculture sub-sectors of the region’s economy over the last 10 years. It is the fastest growing agriculture subsectors and has registered tremendous growth in the past four years. Growth rate is 8-10% per annum (past 3 years) Earning the country more than USD 354 million per annum. Target is USD 1billion.
Employs about 450,000 Tanzanians, majority being women (about 65-70%). The industry largely depend on smallholder farmers, with export of fruits and vegetables alone being 70% dependent on farmers with land holding less than 2halfs.
Horticulture contributes significantly to food security, nutrition improvements and economic growth.Good favorable climate , Vast arable land (44 million per ha.) and fertile soils located at different altitudes/temperatures from temperate to tropical, Stable economy Political will and Competitive labor costs are the comperative advantages of horticulture in Tanzania.
the production areas of the horticulture products are;Southern highlands- Morogoro, Iringa, Mbeya, and Ruvuma Northern corridor- Arusha, Kilimanjaro, Tanga and Manyara regions. Coastal zone: Coast regiona and Zanzibar.
The main products are as follows; Vegetables: high volume: tomatoes, cabbages, onions, carrots, round potatoes, etc ◦ High value- baby corns, baby carrots, green (French) beans, and mangetout, Spices from Zanzibar Fruits: mangoes, oranges, jackfruit, apples, avocadoes, pineapples, passion, bananas, etc.
the main markets for Tanzanian horticulture products are; Local markets – both low and high segments Regional markets – EAC and SADC Produce destined for domestic and EAC regional markets account for about 80-90% of total sector volumes, while exports abroad account for about 10-20%. High value export market to Europe – high value vegetables. Other markets, Middle East.
There are many challenges facing the industry some of them being; Law and unequal capacities in quality management, production techniques, and regulatory services Limited produce quality and safety assurances Poor traceability systems Post harvest losses- in domestic market more than 40% is lost and 10% losses in export sectors. Transport and unreliable electricity supply Inadequate market support infrastructure Financial constraints.
 The role of the Private and Private sector in horticulture development. It is important to note that agriculture revolution will only come about by commercializing and modernizing the sectors. Private sector- central role to play Government- facilitation role thereby formulating and promoting the right policies PP- agree on the common agenda, move together, understand each other, build that mutual trust for win win benefits.

Carrots are so common in the US that it's easy to overlook their potentially powerful benefits to your health.

Now a popular snack food to eat with dips or add to fresh vegetable juice, or as an addition to soups and stews, carrots have been valued since ancient times for their medicinal properties. According to the US Department of Agriculture:¹

"Thought to be native to central or western Asia (likely Afghanistan), cultivated carrots first arrived in North America with the early Virginia colonists. Carrots are an important member of the parsley family, which also includes celery, anise, and dill.

Like many vegetables, the early history of carrots centered on various medicinal attributes thought suitable for curing a wide range of conditions and maladies."

Beta-Carotene and More: What Nutrients Are Found in Carrots?

A serving of carrots (one medium carrot or ½ cup chopped) will provide about:

210% of the average daily recommended amount of vitamin A10% vitamin K6% vitamin C2% calcium

The high vitamin A content, for which carrots are best known, comes from beta-carotene, which is converted into vitamin A in your liver. Interestingly, there's a reason why 'carrot' and 'carotene' sound so alike. The word carotene was devised in the early 19th century by a German scientist after he crystallized the compound from carrot roots.

Carrot seed oil also contain potassium, vitamin B6, copper, folic acid, thiamine and magnesium. I generally recommend eating carrots in moderation because they contain more sugar than any other vegetable aside from beets,

However, when eaten as part of an overall healthy diet, the nutrients in carrots may provide you with protection against heart disease and stroke while helping you to build strong bones and a healthy nervous system.

BY: KAMARA FELISTER
BAPRM 47515

Ramadhan offer

Lucky vegetables and fruits is here by to wish our Muslims customers, ramadhan Mubarak.
Ramadhan starts from today,  may 27,2017 and lucky vegetables and fruits is here to inform our customers that due to the ramadhan season, there will be an offer to all customers (both Muslims and Christians) and the discounts will be 10%  and the offer will include the slogan of buy one and get 2.so if you buy a package of fruits then you will get two. This is due to the fact that we care to our customers.
The offer and discounts seasons will end till the end of ramadhan.
As a finance manager of lucky vegetables and fruits I am here to wish a Ramadhan Kareem to our dear customers.

Prepared by KIPALULE WINGRIDA THOM
BAPRM 47527
FINANCE MANAGER

SPECIAL ANNOUNCEMENT  TO OUR LOYAL CUSTOMERS

            As a Public Relations Officer at Lucky fruits and Vegetable Company Ltd I would like to take this opportunity to inform our loyal customers that from 13/05/2017 until 06/06/2017 we will have depreciation from our fruits and vegetables due to Ramadan. Therefore you’re most welcome to purchase our products as much as you can.

PREPARED BY: USWEGE MESHACK

BAPRM 47647

BEST WAYS TO KEEP RAW FRUITS AND VEGETABLE SAFE

BEST WAYS TO KEEP RAW FRUITS AND VEGETABLES SAFE

PREPARED BY SHAYO PASCAL  BAPRM 47634

• Wash your hands with hot soap water before and after preparing food.
• Clean your counter top, cutting boards, and utensils after peeling produce and before cutting and chopping. Bacteria from the outside of raw produce can be transferred to the inside when it is cut or peeled. Wash kitchen surfaces and utensils with hot, soapy water after preparing each food item.
• Do not wash produce with soaps or detergents.
• Use clean potable cold water to wash items.
• For produce with thick skin, use a vegetable brush to help wash away hard-to-remove microbes.
• Some produce such as raspberries should not be soaked in water. Put fragile produce in a colander and spray it with distilled water.
• After washing, dry with clean paper towel. This can remove more bacteria.
• Eating on the run? Fill a spray bottle with distilled water and use it to wash apples and other fruits.
• Don’t forget that homegrown, farmers market, and grocery store fruits and vegetables should also be well washed.
• Do not rewash packaged products labeled “ready-to-eat,” “washed” or “triple washed.”
• Once cut or peeled, refrigerate as soon as possible at 40ºF or below.
• Do not purchase cut produce that is not refrigerated

HAVE YOU EVER HEARD OR SEEN OR EATEN SUGAR APPLE?

What then is sugar apple? Sugar apple is one of the most important fruits among the long lists of medicinal and nutritive fruits. Sugar apple is also known as sweetsop, sugar-pineapple, custard apple but also in Kiswahili we call it (tope tope)There arespectacular things about this fruit that you shouldactually know about, is that apart from eating the sugar apple as a fruit, also you can convert this fruit as your quick homemade herbal fruit for tackling several disease, the reasons why you constantly need this fruit very close to you. And to why lucky fruits vegits has proudly brought this fruits to your reach is because we love you our dear customers we care for all your needs

Benefits of Sugar Apple

Ø  Ideal for pregnant women; Sweetsop contains a high amount of folate (folic acid), which is a super vital vitamin for pregnant women. Even women trying to conceive are highly recommended to include folate in their daily diets as this vitamin helps to prevent neural tube defects. Lactating mothers are also encouraged to regularly eat sugar apple as it facilitates milk production.

Ø  Promotes healthy heart: Sugar apple is an excellent source of vitamin B6 which is essential for preventing the accumulation of homocysteine in the blood. Studies reveal that retaining high amount of amino acid in the blood has higher chances of causing stroke and coronary heart disease. The high amount of magnesium in sweetsop helps to disentangle the muscles of the heart thereby reducing the risk of heart attack and stroke

Ø  Prevents Asthma: Sweetsop is an excellent source of vitamin C and antioxidants thus helps to minimize the risk of asthma attacks. Individuals suffering from asthma are highly recommended to include more sweetsops in their diets.

• Regulates Sugar Level: Sugar apple contains high amount of dietary fiber which have be found effective in minimizing the onset of type-2 diabetes.  The fruit also reduces the absorption of sugar in the body.
• Controls the Blood Pressure Level: The presence of potassium in sweetsop makes this fruit effective for regulating the blood pressure level.
• Prevents Anemia: Sweetsop is an excellent source of iron which is essential for preventing and treating anemia.

BY: JACQUILINE JAWA
BAPRM 47506

Marketing Manager, MWEMUTSI CAROLINE BAPRM 47603

The importance of fruits and vegetable marketing to developing countries

In many countries, and virtually every less developed country, agriculture is the biggest single industry. Agriculture typically employs over fifty percent of the labour force in less developed countries with industry and commerce dependent upon it as a source of raw materials and as a market for manufactured goods. Hence many argue that the development of agriculture and the marketing systems which impinge upon it are at the heart of the economic growth process in LDCs, in LDCs the consumer frequently spends in excess of fifty percent of the household's income on basic foodstuffs - much of which is inadequate both in quality and nutritional content. By contrast Americans spend approximately twelve percent of their total disposable income on fruits and vegetable. In Western Europe the figure ranges from about sixteen to nineteen percent of disposable income. Furthermore, whereas in developed countries the poor are relatively few in number, and therefore it is economically possible to establish special food distribution programmers to meet their needs, the scale of poverty in most LDCs is such that the commercial marketing system must be relied upon to perform the task of fruits and vegetable distribution to poor and not-so-poor alike. This being so, it is imperative that the marketing system performs efficiently.

The potential contribution of fruits and vegetable marketing, towards attempts to improve rural incomes in developing countries. The inequality of incomes between the rural and urban areas draws people away from fruits and vegetable production and places great stress upon the infrastructure and social services of a country's towns and cities.

Another development which has in recent times increased interest in marketing practices is the trend, in many developing countries such as Tanzania, Uganda and other, towards market liberalization as part of economic structural adjustment programmers. The view that direct and indirect government participation in production and distribution had brought about structural distortions in economies has become widely accepted. Measures intended to correct these distortions include a return to market prices for all products and resources, the encouragement of a competitive private sector and the commercialization, and sometimes privatization, of all or some of the functions of marketing parastatals. All of this requires a better understanding of marketing practices and processes within the country implementing economic structural adjustment programmers, in general, and within the fruits and vegetable marketing parastatals affected, in particular.

The most traded vegetables are tomatoes and onions. Developing countries account for virtually all exports of bananas and tropical fruits, and about half the trade in citrus. The value of exports such as avocados, melons, pears, green beans, tomatoes, asparagus, aubergines and onions is higher in developing than in developed countries with a concentration of exports from a few countries (Table 1). However, the participation of the least developed countries (LDCs) in trade is very low: during 1997-2001 their share in fruit was 0.5 percent, and in vegetables, 0.8 percent.

The Tanzania Horticultural Development Strategy 2012-2021

The Tanzania Horticultural Development Strategy 2012-2021

The Tanzania Horticultural Development Strategy 2012-2021

By Komba Brigida baprm 47531

The horticultural industry envisages developing a robust competitive horticultural sector capable of making the country self-sufficient in nutrition and sustainable supply of high quality horticultural produce for domestic, regional and international markets. The Tanzania Horticultural Development Strategy 2012-2021 is a demand-driven initiative of the horticulture stakeholders to exploit the fast growing demand and market opportunities available in the national, regional and international markets. This sub sector has been identified as one of the priority sectors in the National Export Strategy (2008), Kilimo Kwanza Resolution and key in diversification of the agricultural sector from overdependence on traditional primary products. It has a potential to become one of the main sources of foreign exchange earnings for Tanzania. The strategy envisages facilitating the development of horticultural industry so as to improve nutritional status, increase incomes and reduce poverty while increasing productivity and quality of the produce. Horticulture is an important sub-sector that can exploit the potential of the country particularly the underutilised arable land of 44.0 million ha and the irrigatable land of 29.0m ha that horticulture tapes. Currently the irrigated acreage is 290,000 ha which is very negligible size compared to the potential. The Tanzanian horticultural industry faces several universal challenges, namely, weak production base, low productivity and quality, invisibility and marginalisation, and limited access to finance especially lack of long-term financing and investment. It also faces bottlenecks in land, policy and infrastructure, inadequate market development support, weak industry linkages, limited entrepreneurship capability and inadequate skilled and competent human resources. For the Industry to attain its potential, it needs to overcome the following five key constraints: • Un-coordinated activities, • Inadequate information for development of the sub-sector, • Inefficient investment environment, • Insufficient awareness among Tanzanians about the economic and social potential for horticulture and • Limited access to micro credit for financing small scale farmers. However, responding to these challenges will require a greater degree of partnership between public and private actors. This strategy therefore, addresses key challenges facing the horticultural industry and proposes interventions to guide the development of the industry in Tanzania. These challenges are consistent with the national development priorities and goals, which are spelt out in the Tanzania National Development Vision 2025 as well as the poverty reduction frameworks namely; the National Strategy for Growth and Reduction of Poverty (NSGRP or MKUKUTA) and the Zanzibar Poverty Reduction Plan (ZPRP or MKUZA). The primary goal of Vision 2025 is to improve the quality of life of the people of Tanzania through a strong, diversified, resilient and competitive economy with the capacity to adapt to changing markets and technological conditions.